NEW YORK, NY — Dan Gladstone, formerly the Vice President of Community Relations and Fan Development for the New York Knicks and New York Liberty, has joined the National Basketball Players Association as Senior Vice President, Grassroots Basketball and Business Development.
In this newly created role at the NBPA, Mr. Gladstone will be responsible for creating a stakeholder engagement strategy and producing grassroots development platforms that extend the reach of the NBPA brand and its players, to include producing business and community growth opportunities as well as youth basketball events and content.
“We are excited to add Dan to the NBPA team, as we look to enhance our brand and foster awareness for the NBPA, the players and our new facility,” said NBPA Executive Director Michele Roberts. “He brings more than 20 years of valuable field marketing, brand activation and community relations experience to the NBPA.”
Mr. Gladstone spent the last 18 years at the Madison Square Garden Company [“MSG”] in the Sports Team Marketing Group. In his most recent role, he was responsible for creating and overseeing the teams’ strategy for experiential marketing, brand activation and social responsibility programs. Mr. Gladstone created and produced more than 125 live consumer marketing events targeting young and adult audiences. He also created and executed sponsorship activations for team marketing partners. One such platform — the “Chase Basketball in the Boroughs” program — featured a series of annual court refurbishments, youth basketball clinics and arena theme nights highlighting each borough, local coaches, players and community partners.
Prior to joining MSG, Mr. Gladstone held various event marketing positions, including advertising sales at Turner Broadcasting, athletic development at Loyola Marymount University and marketing and advertising sales at the Hamptons Shakespeare Festival.
Mr. Gladstone earned his Master’s of Science in Sports Management from the University of Massachusetts at Amherst and his Bachelor of Arts in Sociology and Anthropology from Colgate University.