Share

CAREER OPPORTUNITIES

Open Positions

Director, Player Engagement


Title: Director, Player Engagement & Business Development 

Business Unit: Player Engagement

Work Location: New York
Reports to: VP/Brand & Player Engagement

Department: NBPI/THINK450 Player Engagement

The National Basketball Players Association (NBPA) is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to ensure that the rights of NBA players are protected and that every conceivable measure is taken to assist players in maximizing their opportunities and achieving their goals, both on and off the court. Whether it is negotiating a collective bargaining agreement, prosecuting a grievance on a player’s behalf or counseling a player on benefits and educational opportunities, the NBPA advocates for the best interest of all NBA players.

A big success of the most recent Collective Bargaining Agreement with the NBA, is that the NBPA has retained their own group Licensing Rights, effective July 1, 2017. As such, the NBPA established THINK450, a for-profit Licensing and Marketing business wholly owned by the NPBA and its members, the Players. This entity will work to maximize revenue, among other areas, through various commercial licensing, marketing and sponsorship endeavors, content creation and distribution, and owned and operated events.

There are three main objectives for NBPI/THINK450:

1. Giving the players more control over the way their name, image and likeness are collectively used in licensing, sponsorship and marketing relationships;

2. Ensuring that the Players are properly compensated, in comparison with other North America professional Team Sport athletes, for the use of these personal rights, and seeking increased payments on a yearly basis; and

3. Providing multiple new business opportunities for players to collectively commercialize their likeness and names, and monetize the intellectual property of the NBPA, which will provide incremental revenue for the players.

THINK450 is responsible for the revenue production, growth and sustainability of both its own business, as well as funding the NBPA’s operations. THINK450 is a growth business.

The NBPA and its members have never been better positioned to take advantage of opportunities in the areas of sports, media, technology, and sponsorship. Overall, this is an exciting time for the NBPA to grow its business and prominence as a steward for its members… WE ARE PLAYERS FIRST!

 

POSITION SUMMARY:

Reporting directly into the VP of Brand & Player Engagement, the Director of Player Engagement & Business Development at THINK450 is responsible for assisting and supporting the VP of Brand & Player Engagement in connection with all aspects of the organization.  Inclusive of managing player appearances, servicing player marketing deals as well as day-to-day player outreach through the management of CRM.  In addition, the Director of Player Engagement & Business Development will be tasked to develop strategic ideas for player activations for our Licensees and creating new IP to be sold by Brand Partnerships.  This role will also serve in assisting in the player value add areas of licensing, endorsements, camps and business development. 

The focus of the role will be developing creative ways to increase engagement amongst players, managing relationships with players and agents, servicing player licensing and sponsorship deals as well as managing activation projects.  This role will also be responsible for communicating across the multiple pillars within THINK450 such as Licensing, Brand Partnerships, Content and Grassroots.  The position requires experience and skills in, among other things, project management, building strategic alliances and relationships, brand and player relations, and program execution.

 


 

SPECIFIC RESPONSIBILITIES

% OF TIME

Enhance Player Engagement 
Key driver in creating innovative ways of how the organization increases and maximizes player engagement in three areas of focus:  1) Player to Player 2) Player and Brands            3) Player and NBPA/THINK450
  • Manage the day-to-day player marketing and servicing of licensee and sponsorship brand partner needs from players  
  • Oversee the execution of contractual deliverables to ensure long-term success and revenue growth
  • Build customized spreadsheets to track player appearances, deliverables and revenue to players
  • Assist with the curation of NBPA tentpole experiences and programs such as: One Court, Camps, Annual Union Meetings, Draft Reception and PVA’s to encourage player participation with NBPA, THINK450 and brand partners
  • Assist in the management of all internal and external player and agency operations inclusive of the execution of player agreements and payments for maximum efficiency 
  • Manage, assist and support brand activations, player appearances and production shoots as it pertains to engaging players
  • Serve as the “Player Expert” across the organization to provide key player and cultural insights to ensure players are positioned appropriately while maximizing revenue opportunities with current and future partners
  • Lead in driving new creative ways, engagement tools and outreach that will allow the organization to build player trust, gain credibility and create brand awareness
  • Expected to present Player Engagement strategies to Senior Team and organization that align with overall organizational mission and goals
  • Manage and assist all departments with player insights, player marketing strategies and player target lists designed to activate with brands, strengthen brand perception and drive digital/social engagement to ensure we deliver revenue goals across the six (6) key pillars of: 1) Original I.P., 2) Brand Collaborations, 3) Business Development, 4) Sponsorships, 5) Player Endorsements, and 6) Product Placement & Seeding

40%

Player Outreach & Touchpoints
Responsible for player outreach, building and maintaining relationships and collecting key player insights and data to ensure the departments are maximizing revenue and growth opportunities for the organization.  Will also be expected to collaborate with all functions of the organization with an emphasis on primary revenue and growth drivers for the business
  • Weekly outreach and relationship building with players
  • Managing & servicing player brand activations through new licensing and brand partnership opportunities
  • Proactively communicate with players and agents to explore potential opportunities and increase synergy with NBPA/THINK450
  • Promote & Educate THINK450 and its’ vision, image and impact it has among players and other key stakeholders
  • Making target number of player outreach and touchpoints weekly set by VP of Player Engagement (calls, meetings, games, events, player driven experiences)
  • Responsible for presenting and sharing key player insights across all necessary departments
  • Provide weekly/monthly status reports to VP of Brand & Player Engagement as well as organization

25%

Creative Thinking to Move Business Forward
While Player Engagement is the centerpiece of our business, this role is instrumental in developing, presenting and executing on how we position and maximize the value of our players
  • Responsible for fresh and creative thinking to drive ways to utilize players across all facets of the business
  • Develop and execute strategies to build assets, drive revenue and create awareness for THINK450
  • Develop engagement opportunities to incentivize potential brand partners and maximize Licensing marketing spend (i.e. gifting suites and player-to-sponsor mixers, etc.) to increase player-brand engagement 
  • Sourcing and evaluating potential deal flow and equity opportunities that is self-initiated or curated by other functions of the organization
  • Responsible for developing new ways to leverage and maximize the Player CRM system to ensure the most relevant information is collected, available and shared
  • Key driver in developing strategies and new IP relevant to our players as well as creating sales opportunities for Brand Partnerships
  • Create and manage fresh, relevant ways to connect our players to new experiences within the industry and culture

25%

Collaboration & Leadership
Serve as brand steward and contributing member of the team providing innovative and critical thinking for Player Engagement inclusive of the I.D.E.A. Lab to drive the NBPI business forward. Engage cross-functional teams to cultivate strong talent and a world-class brand marketing organization. Network & collaborate with key stakeholders across NBPI, NBPA, Players, agents and other key representatives of NBPA members to support priority projects and ensure everyone’s focus remains on the mission of being PLAYERS FIRST”.

15%



 

BASIC QUALIFICATIONS (Education/Technical Knowledge Required):

Bachelor’s degree in marketing, business or related field required.

                                                                                               

JOB EXPERIENCE AND SKILLS REQUIRED (Years and Type of Specific Experience):

Ability to articulate informed point of view across organization   

Able to create and execute concepts from start to finish

Excellent communication skills with all levels of executives, management and staff - in person, on the phone and in writing.

Must have ability to develop, manage and maintain relationships with players and agents

Self-starter, will take initiative with new projects

Ability to manage and motivate a team and/or small groups

Advanced working knowledge of Microsoft Office Applications including Excel, PowerPoint and Outlook, and Keynote or Indesign presentation skills would be a major plus.

Non-traditional and disruptive thinker willing and able to present point of difference to push the business forward

Understands player and cultural relevance in the marketplace

Able to manage multiple work streams and meet tight deadlines

Strong problem solving and relationship building

Strong decision-making skills with the ability to translate into an executable plan

Passion for sports and experience working with sports teams and/or leagues preferred.

Able to communicate strategic plan and brand needs to players for activation deliverables

Know how to connect brand insights plus player insights and apply within an authentic cultural context

Professional character and attitude in dealing with players, agents, partners, stakeholders and co-workers

Positive attitude and flexible approach in dealing with adversity and conflict

Able and willing to travel to manage and execute player driven activations

 If interested, please email and resume to careers@THINK450.com

This job description only provides an overview of job responsibilities that are subject to change.

THINK450 is an Equal Opportunity Employer.

Manager, Player Engagement

Title: Manager, Player Engagement

Business Unit: Player Engagement

Work Location: New York
Reports to: VP/Brand & Player Engagement

Department: NBPI / THINK450 Player Engagement

The National Basketball Players Association (NBPA) is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to ensure that the rights of NBA players are protected and that every conceivable measure is taken to assist players in maximizing their opportunities and achieving their goals, both on and off the court. Whether it is negotiating a collective bargaining agreement, prosecuting a grievance on a player’s behalf or counseling a player on benefits and educational opportunities, the NBPA advocates for the best interest of all NBA players.

A big success of the most recent Collective Bargaining Agreement with the NBA, is that the NBPA has retained their own group Licensing Rights, effective July 1, 2017. As such, the NBPA established National Basketball Players Incorporated (NBPI), a for-profit Licensing and Marketing business wholly owned by the NPBA and its members, the Players. This entity will work to maximize revenue, among other areas, through various commercial licensing, marketing and sponsorship endeavors, content creation and distribution, and owned and operated events.

There are three main objectives for NBPI/THINK450:

1. Giving the players more control over the way their names and likenesses are collectively used in licensing, sponsorship and marketing relationships;

2. Ensuring that the Players are properly compensated, in comparison with other North America professional Team Sport athletes, for the use of these personal rights, and seeking increased payments on a yearly basis; and

3. Providing multiple new business opportunities for players to collectively commercialize their likeness and names, and monetize the intellectual property of the NBPA, which will provide incremental revenue for the players.

NBPI is responsible for the revenue production, growth and sustainability of both its own business, as well as funding the NBPA’s operations. NBPI is a growth business.

The NBPA and its members have never been better positioned to take advantage of opportunities in the areas of sports, media, technology, and sponsorship. Overall, this is an exciting time for the NBPA to grow its business and prominence as a steward for its members… WE ARE PLAYERS FIRST!

 

POSITION SUMMARY:

The Manager of Player Engagement at NBPI will be assisting in managing and supporting the development, organization and execution of Player Engagement on behalf of the NBPI worldwide. This role will oversee collecting player data & insights, branded activations & experiences as well as in person touchpoints at games and player driven events. This role will also be responsible for the merch management for the department as a key player engagement touchpoint. This will entail sourcing brands, ideating merch items for the Players and incorporating players into the organization’s design, production and distribution process.

 

This role will also assist in the day-to-day execution of player activation along with overseeing the player tracker and CRM for the department.  The Manager is expected to collaborate creatively across various disciplines of the organization and provide player expertise to maximize revenue opportunities and set the organization up for optimal success.  Experience in player/talent relations, building strategic alliances and relationships and creative thinking is expected.  In addition, it will be important to understand the sports industry and the various ways it can intersect with other industries within the context of these six (6) pillars: 1) Original I.P., 2) Brand Collaborations, 3) Business Development, 4) Sponsorships, 5) Player Endorsements, and 6) Product Placement & Seeding.

 


 

 

SPECIFIC RESPONSIBILITIES

% OF TIME

Player Outreach & Insights
Primary responsibility for managing player outreach, building and maintaining relationships and collecting key player insights and data to ensure the departments are maximizing revenue and growth opportunities for the organization.  Will also be expected to collaborate with all functions of the organization with an emphasis on primary revenue and growth drivers for the business
  • Making target number of player outreach and touchpoints weekly set by VP of Player Engagement (calls, meetings, games, events, player driven experiences)
  • Serve as a “player expert” for the department by providing key data & player insights necessary for the organization to maximize revenue opportunities with current and future partners
  • Responsible for presenting and sharing those insights across all necessary departments
  • Provide weekly/monthly status reports to VP of Brand & Player Engagement
  • Oversee Player Tracker & CRM for the department to ensure collected data is up-to-date
  • Lead in driving new creative ways, engagement tools and outreach with an emphasis on the rookie class and players in the early stages of their career to ensure relationship is established and data is accessible
  • Responsible for developing new strategies on how we engage players with players, players with brands and players with the NBPA while tracking the latest cultural trends amongst players, talent and influencers
  • Manage and assist all departments with player insights, player marketing strategies and player target lists designed to activate with brands, strengthen brand perception and drive digital/social engagement to ensure we deliver revenue goals across the six (6) key pillars of: 1) Original I.P., 2) Brand Collaborations, 3) Business Development, 4) Sponsorships, 5) Player Endorsements, and 6) Product Placement & Seeding.

50%

Player Services & Trafficking 
Assist and support in the day-to-day client servicing of players, talent, influencers and merch brands to ensure long-term success, enhanced player engagement, brand relevance and opportunities for player engagement are fully leveraged and maximized
  • Assist in the management of all internal and external player and agency operations
  • Manage the execution of player agreements and payments for maximum efficiency 
  • Manage, assist and support brand activations, player appearances and production shoots as it pertains to engaging players
  • Assist with tentpole events such as:  NBPA Annual Union Meeting, Annual All-Star Winter Meeting, Annual Summer Meeting, Draft Reception

25%

Player Merch & Seeding
Create and manage player merch strategy as a key engagement touchpoint that will incorporate players into the design, production and distribution of seeding opportunities as well as connecting our players with upcoming brands and designers on the cutting edge of basketball culture
  • Engage players and create up-to-date tracker of players that have personal apparel brands and/or aspirations for designing
  • Build pipeline inclusive of CRM and data of potential apparel brands to partner with to help increase engagement with players, build trust and gain credibility
  • Create and manage player seeding calendar of key “moments & milestones” to maximize key engagement touchpoints throughout the year

15%

Collaboration & Leadership
Serve as brand steward and contributing member of the team providing creative & critical thinking for Player Engagement inclusive of the I.D.E.A. Lab to drive the NBPI business forward. Engage cross-functional teams to cultivate strong talent and a world-class brand marketing organization. Collaborate with key stakeholders across NBPI, NBPA, Players, agents and other key representatives of NBPA members to support priority projects and ensure everyone’s focus remains on the mission of being PLAYERS FIRST”.

10%

 

 

BASIC QUALIFICATIONS (Education/Technical Knowledge Required):

Bachelor’s degree in marketing, business or related field required.                                                                                                            

JOB EXPERIENCE AND SKILLS REQUIRED (Years and Type of Specific Experience):

3+ years player/talent relations, integrated marketing, account management experience

Ability to execute and implement on overall brand & player engagement strategy for the organization

Ability to articulate informed point of view and influence across the organization

Effective and persuasive communication skills with all levels of executives, management and staff - in person, on the phone and in writing

Must have ability to develop and maintain relationships with a focus on player culture & behavior

Self-starter, will take initiative with new projects

Advanced working knowledge of Microsoft Office Applications including Excel, PowerPoint and Outlook, and Keynote design presentation skills would be a major plus

Knowledge of delivering memorable and disruptive player engagement experiences

Capacity to thrive in a fast-paced environment, manage multiple work streams and meet tight deadlines

Strong problem solving and relationship building skills

Passion for sports and experience working with sports teams and/or leagues preferred

Professional character and attitude in dealing with partners, stakeholders and co-workers

 

 If interested, please email and resume to careers@THINK450.com

This job description only provides an overview of job responsibilities that are subject to change.

NBPI is an Equal Opportunity Employer.

SPRING 2021 BRI (Revenue Share) and Special Projects Intern (CREDIT-ONLY INTERNSHIP)
  • Provide financial analysis for various areas within the organization with a focus on the Annual Salary Cap Audit. Through this process, this individual will, among other tasks:
    • Compile, organize and distribute team and league office reports and contracts to team members
    • Transform team and league office reports into useable Microsoft Excel analyses to assist in the collective review and decision-making process
    • Review contracts and leases for financial/economic impact
    • Work with the BRI audit team, including forensic accountants, lawyers and business advisors to ensure that reporting is aligned with the Collective Bargaining Agreement.
  • If interested, please email cover letter and resume to hr@nbpa.com with the internship title in the subject line.