Champion Rewind Logo

To celebrate the start of the ‘21-22 basketball season, Champion® Athleticwear and the NBPA are partnering to honor the champion that lives within each one of us by highlighting the community of champions who helped one of our own, James Wiseman, accomplish his dream of playing in the NBA.

We’re also collaborating on a unique capsule featuring art inspired by James’ origin story and a giveback initiative that will award five community organizations $10,000 each.

“A champion can be bred in any city. What it takes to be a champion is a community to help them rise up.“

James Wiseman


It’s about character and staying true to yourself. Review the road to success for any accomplished athlete, and what you'll find along their journey is a village of supporters and hometown heroes composed of parents, neighbors, teachers, mentors, and coaches who helped that athlete develop their love for the game by sharing their time, talent, and resources.

With Champion Rewind, Champion Athleticwear and the NBPA want to raise up and celebrate the people and causes that make a difference in communities across the country.

“Coach Coleman is like a dad to me, he taught me how to be a man how to grow up and just take care of myself, be self-disciplined and just work hard everyday.” - James Wiseman

Coach Coleman, James Wiseman's Coach and Champion
"Still has the same mindset. He wants to be around those that were around

Jaquaris Greer, James Wiseman's Sister and Champion
“The biggest attribute with James is the way he carries himself. He is a humble kid."

Marketo Days, James Wiseman's Middle School Coach and Champion
"As an artist, a lot of my work deals with community. I had a fun time looking up some of the things James fell in love with growing up, connecting all of the dots and transforming it to an artistic design."

Jamond Bullock, Artist

Nominate a Community Champion

They are coaches, mentors, trainers, teachers, directors of non-profit sports organizations, and much more.

They are Community Champions, defined by how they carry themselves on the court and beyond. Through their work with young athletes, they build character, foster integrity, and develop a love for the game, demonstrating through personal actions that being a champion is about so much more than winning.

Tell us who you think should be a Community Champion (it could be you).