Partnership between the top minds in professional basketball and health & wellness seek to deliver best-in-class performance retreats, player-inspired experiences, and longevity immersions

TUCSON, Ariz. (Oct. 22, 2024) — The National Basketball Players Association (NBPA) and Canyon Ranch, a global leader in destination wellness experiences known for its cutting-edge fusion of wellness and hospitality, today announced a strategic partnership to deliver one-of-a-kind, athlete-inspired experiences for Canyon Ranch guests designed with the goal of enhancing performance at every level, improving overall health, and bolstering wellbeing.

The new best-in-class NBPA experiences at Canyon Ranch, available for any resort guest of any skillset to book beginning today, include NBPA Peak Performance—a four-day curated experience inspired by current and former NBA players. The program is designed to rejuvenate participants and elevate their physical, mental and spiritual strength. Through a series of customized modules—ranging from strength and conditioning with recovery treatments to mindfulness practices and nutritional optimization—NBPA Peak Performance helps guests attempt to unlock their full potential, gain deeper self-awareness, and enhance overall performance.

“Professional athletes are meticulous about their training, wellness and recovery practices to perform at the highest level,” said Mason Plumlee, NBPA Secretary Treasurer and NBA center. “I had an opportunity to visit Canyon Ranch, and this curated experience is a unique platform reflective of elite athletic training to optimize mental, physical and spiritual health.”

Plumlee joined NBA legend Cedric Ceballos at Canyon Ranch to select the best classes, services, and experiences to build the program. The final services include a musculoskeletal and joint assessment, prescription for exercise, Dexa body and bone density scan, spirituality and performance, fueling performance, and deep tissue massage. Guests will also have access to Canyon Ranch’s more than 35 daily classes, lectures, demos, and additional activities as part of the all-inclusive experience with specialty classes like Tai Chi, aerial yoga, and meditation also available.

“We are excited to partner with Canyon Ranch to create a new program that allows the public to experience firsthand how professional athletes prioritize their well-being every day,” said Josh Goodstadt, Chief Commercial Officer, THINK450. “This carefully curated initiative, developed alongside current and former NBPA members, reflects the routines and practices they continually refine to seek peak performance in the health and wellness space. Built on shared values of holistic wellness, including mental, physical, and spiritual health, this experience is a truly collaborative endeavor for the NBPA.”

“For more than 45 years, Canyon Ranch has been the innovator and a leader in the health and wellness industry. We are excited to partner with the NBPA to study, craft, and share the latest innovations in training, performance, and wellness with our guests,” said Mark Rivers, CEO of Canyon Ranch. “Canyon Ranch is proud to have the world’s finest professional athletes join our team of experts to curate these meaningful once-in-a-lifetime opportunities that help guests attempt to become not only the highest performing versions of themselves, but also the most personally fulfilled and healthiest versions.”

For booking, please visit CanyonRanch.com/NBPA or call 866-684-3898 and reference the code "NBPA Peak Performance" when booking your stay.

About the NBPA

The National Basketball Players Association (NBPA) is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA's mission is to protect, support and empower players, scale the value of their collective will and amplify their voices as leaders transcending sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the group licensing and partnership engine of the NBPA. With more than 80 active partnerships, THINK450 is dedicated to uncovering shared interests between players and leading brands to build more engaging collaborations.

The NBPA Foundation is dedicated to preserving the legacy of its members by supporting and assisting people, communities and organizations worldwide. It spotlights and amplifies the global initiatives of professional basketball players, driving positive change through community building, charitable endeavors and social entrepreneurship.

For more information, visit www.nbpa.com and follow @thenbpa on social.

About Canyon Ranch
Since its founding in 1979, Canyon Ranch has been the global innovator and market-maker in destination wellness experiences, inspiring guests to pursue a lifetime of well-being. A visit to a Canyon Ranch Resort is unique for each guest and each stay, with over 1,500 services drawing from ancient wisdom and modern technology. Guided by world-class experts across the broadest range of offerings in the hospitality segment – including nutrition, health & performance, spa & beauty, fitness, mental health, spirituality, and more – guests gain personal insight, skills, and motivation that lead to lasting personal transformation and enrichment. With resorts in Tucson, Arizona and Lenox, Massachusetts; a retreat in Woodside, California and North America's largest day spa in Las Vegas, Nevada (Canyon Ranch Spa at The Venetian), Canyon Ranch properties are annually ranked among the best in the world, including the Michelin Guide’s top honors noted for warm hospitality, luxurious spas, nutritious cuisine, and awe-inspiring settings. The first Canyon Ranch Wellness Club and Spa opened in Fort Worth in 2023, and a new destination resort and residential community will open in the Austin area in 2026. For more information, visit www.canyonranch.com or @canyonranch on Instagram.

Media Contacts: 

NBPA: communications@nbpa.com

Canyon Ranch: vpascoe@canyonranch.com