NBPA Debuts The Post Up

NBPA Debuts The Post Up

A one-day, invite-only, interactive experience, The Post Up will bring together athletes, celebrities, and brands in celebration of the players' off-court passions


NEW YORK, NY, June 29, 2022 – The National Basketball Players Association (NBPA) announced today that it will host The Post Up, a one-day, invite-only, interactive experience at On The Record at Park MGM in Las Vegas, NV on July 10, 2022. A first-of-its-kind experience created by the NBPA and its innovation engine, THINK450, The Post Up is designed to celebrate the players' off-court passions and bring together athletes, celebrities, and brands all in one place.

The Post Up will also feature a special live recording of a new podcast hosted by Matt Barnes, a former player and co-host of the All the Smoke podcast. With special guests stopping by throughout the day, this live podcast recording will showcase untold player stories, highlight player passion projects, and celebrate the players' accomplishments as leaders and entrepreneurs.

This live podcast will be complemented by interactive experiences powered by theCut, NBA® 2K, MTN DEW®, Mitchell & Ness, and more. Inspired by the career of an NBPA member, invited attendees will have an opportunity to experience specialty cocktails crafted by D’USSE’s global brand ambassador and receive custom bottle engravings. Exclusive, event-specific merchandise designed by former player Lazar Hayward and the Nobel Brand will also be gifted to invited guests.

“The Post Up experience is a great way to champion the multi-faceted nature of our players in an organic way,” said Que Gaskins, interim president of THINK450, the innovation engine of the NBPA. “As we continue to tell the story of our players on and off the court, this is an amazing opportunity to work alongside a former player like Matt Barnes who continues to use his platform to elevate the players as both leaders and innovators.”

“Collaborating with the NBPA on this initiative will have a profound and lasting impact," said Matt Barnes, a former player and host of The Post Up. "Considering the many ways that they can develop their brands off the court, this interactive experience highlights how players constantly evaluate business opportunities to invest in their future and support generations to come. The Post Up serves as an engaging platform to showcase the players’ collective and powerful influence on culture, entertainment, and beyond. This will certainly be a fun and informative experience for everyone.”

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About the NBPA

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the for-profit subsidiary of the NBPA charged with managing the players’ group licensing rights.

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities, and organizations around the world that seek to improve the lives of those in need.

About THINK450

THINK450 is the innovation and partnership engine of the NBPA, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships. Together with its partners, THINK450 creates original ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations. For more information, visit

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