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NBPA Launches Its First International One Court Experience In The Bahamas

NBPA Launches Its First International One Court Experience In The Bahamas

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NEW YORK, March 4, 2019 – The National Basketball Players Association (NBPA) and THINK450, the licensing and marketing arm of the NBPA, held its fourth annual One Court activation at the Baha Mar Resort in Nassau, Bahamas during the NBA All-Star break. As the players’ exclusive hub for off-court activities, One Court helps to foster engagement between players, brands and sponsors.

This marks the first year One Court was presented as a stand-alone activation separate from NBA All-Star Weekend. Throughout the weekend, players attended exclusive viewing parties, comedy shows, and pool-side events. As part of the Board of NBPA Player Representatives Meeting, players also met to discuss union matters, focusing on different issues around the NBA and participating in elections to fill positions on the NBPA Executive Committee.

One Court Bahamas was powered by the following brands and sponsors: Bahamas Ministry of Tourism, Baha Mar, Budweiser, Champion, Louis XIII by Remy Martin, NetJets, PXG, Vaunt, Spiritual Gangster and Loaded Dock.

“We love partnering with brands that recognize the value of players both on and off the court. Collectively they helped create another special One Court experience,” said NBPA Executive Director Michele Roberts. “These great companies facilitated a truly relaxing weekend for our players and their guests by providing best-in-class hospitality, products and services.”

 

About the NBPA
The National Basketball Players Association (NBPA) is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to ensure that the rights of NBA players are protected and that every conceivable measure is taken to assist players in maximizing their opportunities and achieving their goals — on and off the court.

The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities.

In addition, the NBPA provides a forum for players to participate in union activities – including executive leadership roles, team representative positions, and global community outreach initiatives. The NBPA offers each NBA player the opportunity to get involved in the democratic institution that was created for, continues to exist for and is run by them.

About THINK450
THINK450 is the innovation engine of the NBPA, charged with creating disruptive and substantive business relationships for the most marketable athletes on the planet. THINK450 represents every current NBA player and works with leading companies and brands across all industries to help its members capitalize on growth opportunities in the content, marketing, technology, and licensing arenas – among others. For more information, please visit THINK450.com.

About The Bahamas
Located just 55 miles off the coast of Florida, The Bahamas comprises more than 700 islands and cays, including 16 unique island destinations. World-class fishing, diving, and boating make The Islands of The Bahamas a favorite destination of families, couples and adventurers. Explore all the islands have to offer at www.bahamas.com and on Facebook, YouTube, and Instagram.

About Baha Mar 
Baha Mar is a master planned $4.2 billion integrated resort development operated by Hong Kong-based conglomerate Chow Tai Fook Enterprises Limited (CTFE). The white sand beach destination includes three global brand operators – Grand Hyatt, SLS, and Rosewood – with over 2,300 rooms and features more than 20 restaurants and lounges, the largest casino in the Caribbean, a state-of-the-art convention center, an 18-hole Jack Nicklaus Royal Blue Golf Course, the Caribbean’s first and only flagship ESPA spa, and over 30 luxury retail outlets. Baha Mar is a breathtaking location with dynamic programming, activities and guest offerings in one of the most beautiful places in the world – The Bahamas. For more information and reservations, visit www.bahamar.com.

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

About Champion®
For 100 years Champion Athletic wear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athletic wear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

About NetJets
Beginning as the first private jet charter and management company, NetJets has led the industry for 50+ years. Then in 1986, they revolutionized it with the concept of shared ownership and proceeded to build the largest, most diverse private jet fleet in the world. Today, backed by Berkshire Hathaway, NetJets offers a full range of personalized solutions to meet—and exceed—the incredible needs and high standards of the world’s most notable travelers.

About Parsons Xtreme Golf – PXG
Parsons Xtreme Golf (PXG) was founded by American entrepreneur and philanthropist Bob Parsons. Leveraging breakthrough technology and sophisticated manufacturing processes that integrate high-performance alloys, PXG produces the finest golf clubs in the world. The company has more than 260 global patents issued for its proprietary designs.

PXG’s professional staff includes PGA TOUR champions Zach Johnson, Pat Perez, Billy Horschel, Ryan Moore, James Hahn, Charl Schwartzel, Wyndham Clark, and Scott Langley. The roster also includes two-time major champions Lydia Ko and Anna Nordqvist, U.S. Women’s Open  winner Brittany Lang, and LPGA Tour players Katherine Kirk, Austin Ernst, Christina Kim, Alison Lee, Ryann O’Toole, and Gerina Piller. PXG also supports two up-and-coming Web.com tour players, Kevin Dougherty and Grant Hirschman.

PXG offers a full lineup of right and left-handed clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters. For more information, visit PXG.com.

Media inquiries should be directed to; communications@nbpa.com