NEW YORK, NY, September 27, 2023 – The National Basketball Players Association (NBPA) today announced that Alfie Brody has been named as the Chief Brand and Communications Officer of the NBPA. In this role, Brody will lead the strategic direction for brand management, creative efforts, and communications across all units of the NBPA to ensure the organization is building upon its mission to protect, support, and amplify the collective group of NBA players, on and off the court. Among other responsibilities, Brody will serve as a key stakeholder on the NBPA's leadership team to further develop the long-term brand value of the NBPA in the commercial marketplace through new and existing experiences, activations, brand partnerships, branded merchandise, and more.  

Brody most recently served as the Vice President of Global Marketing for Take-Two Interactive, a role he had been in since 2014. In this role, he oversaw the marketing efforts for high-profile video game titles, including NBA 2K, WWE 2K, and PGA 2K, developing comprehensive marketing strategies and campaigns on a global scale. At Take-Two Interactive, he built NBA 2K as one of the leading interactive entertainment brands globally and helped scale revenue into the billions for the NBA 2K business.  

Brody has also served in other marketing leadership positions, specifically as the Director of Marketing for Gatorade (2010-2014) and the Director of Global Marketing Partnerships at the National Basketball Association (2007-2010). He holds a B.A. in Psychology and Education from West Virginia Wesleyan College, an M.Ed. in Sport Management from Xavier University, and an M.B.A. in Marketing from Case Western Reserve University, Weatherhead School of Management.   

"We are very excited to have Alfie Brody join us as the NBPA's new Chief Brand and Communications Officer,” said Tamika Tremaglio, Executive Director of the NBPA. “Alfie's success in brand building and communications in the sports and entertainment industry is extensive, and we know he will be a great steward of the NBPA brand on behalf of our players. As our organization's impact continues to grow, I look forward to working with Alfie to find new ways to further build the NBPA brand and champion our players."  

"I am thrilled to join the NBPA as the new Chief Brand and Communications Officer,” said Alfie Brody, Chief Brand and Communications Officer of the NBPA. “NBPA members are some of the most influential athletes in the world, and we have a great opportunity to enhance the players' collective brand on a global scale. I am excited to collaborate with everyone at the NBPA to drive value for our players and maximize the union’s potential as a brand leader and innovator." 

All media inquiries should be directed to communications@nbpa.com. 

About the NBPA 

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA's mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally. 

The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players' group licensing rights. 

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities, and organizations around the world that seek to improve the lives of those in need. 

 
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