NEW YORK, NY, March 21, 2022 – The National Basketball Players Association (NBPA) is pleased to announce a partnership with INFLCR, a leading brand building and NIL business management software platform for elite athletes. Through this partnership, the NBPA and INFLCR will provide resources to educate collegiate student-athletes on monetizing their name, image, and likeness (“NIL”) while highlighting compliance regulations set forth by the NCAA.

As a featured part of this partnership, the NBPA will integrate INFLCR’s educational content into its newly developed NIL microsite. The goal of this platform is to serve as a resource for collegiate athletes to learn more about NIL rules and the keys to maximizing their platforms as elite athletes. The content will feature important information about NIL rules and regulations from INFLCR’S NIL experts as well as tips and stories from various amateur and professional athletes about personal branding, endorsements and business advisors.

“The game for student-athletes has completely changed with the new rules around NIL, and we wanted to ensure that all of these athletes, and especially our future members, have access to educational resources that will help in their decision-making process,” said Que Gaskins, interim President of THINK450, the innovation and partnership engine of the NBPA. “Working with INFLCR, a proven industry leader in the space, we can now connect elite student-athletes with informative content and help them make the most of these new opportunities.”

“Our mission at INFLCR in a few words is to empower athletes. Our objective in partnering with the NBPA is a natural fulfillment of that mission,” said Jim Cavale, INFLCR Founder. “To provide education that speaks directly to a student-athlete’s future and assist all athletes in the process of building their personal brand and their NIL business is what INFLCR is all about.”

Please direct all media requests to communications@nbpa.com.

About the NBPA

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities and organizations around the world that seek to improve the lives of those in need.

About THINK450

THINK450 is the innovation and partnership engine of the NBPA, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships. Together with its partners, THINK450 creates original ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations. For more information, visit THINK450.com.

About INFLCR

INFLCR, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The INFLCR athlete app educates student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. INFLCR works with more than 2,500 collegiate and professional sports teams with a network of over 75,000 athlete users.

Impactful new features like the INFLCR Local & Global Exchange provide local and national companies with the ability to find, communicate, pay, and report NIL transactions with student-athletes, maximizing their NIL earning potential with streamlined reporting for their institution and their personal tax returns.

Visit www.inflcr.com for more information.

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