Que Gaskins to Serve as the next President of THINK450

Que Gaskins to Serve as the next President of THINK450

Having served as the interim President for THINK450 over the last year, Gaskins will now officially move into this role

NEW YORK, NY, October 27, 2022 - THINK450, the revenue-generating arm of the National Basketball Players Association (NBPA), announced today that Que Gaskins will serve as its new President, effective immediately. Gaskins has served as the Interim President since August 2021 while maintaining his role as the NBPA’s Chief Brand and Innovation Officer. He will now officially step into the role of President of THINK450, where he will lead THINK450 through its next stage of growth by maintaining and developing the NBPA brand as a whole, maximizing the commercialization of the players’ intellectual property (IP), and managing relationships with sponsors through the NBPA’s group licensing partnerships, among other responsibilities. 

“It has been amazing to watch the evolution and impact of THINK450, and we are thrilled to announce that Que will be staying on as the new President,” said Tamika Tremaglio, Executive Director of the NBPA. “His expertise in developing innovative and culturally-relevant experiences for our players at the NBPA, as well as his career background in brand-building and business development, makes him a great fit for this position. I am confident that Que will be a strong leader for our championship team and our organization as a whole.”

“THINK450 is extremely important for us as players, as it allows us to control our collective brand and develop new and unique platforms off the court,” said CJ McCollum, President of the NBPA. “Given Que’s strong career background and familiarity with the NBPA, we are excited to have him lead THINK450 officially, and I look forward to working with him to enhance what we can provide for the collective group of players from a business perspective.”

Since August 2021, Gaskins has served as the Interim President of THINK450 while maintaining his role as the Chief Brand and Innovation Officer for the NBPA. In these roles, Gaskins led the day-to-day operations of THINK450 while also managing the strategic direction for the NBPA in terms of branding, strategy, and marketing. Gaskins first joined the NBPA in 2017 as the Chief Brand and Innovation Officer in charge of overseeing the management and development of the NBPA’s overall brand and creating new and innovative experiences and activations for the union’s members.  

Before joining the NBPA, Gaskins spent more than 20 years of his career specializing in brand-building and marketing, serving in various leadership roles at Reebok, Nike, Def Jam Recordings, and American Eagle Outfitters, among others. In these roles, Gaskins spearheaded marketing campaigns for athletes and cultural figures, including Allen Iverson, Jay-Z, Pharrell, 50 Cent, and more. 

“THINK450 has made great strides since its inception in 2017, and I am excited to continue in this role now as the full-time President,” said Que Gaskins, President of THINK450, the revenue-generating arm of the NBPA. “Throughout my career, I’ve seen first-hand how our members are some of the most powerful, influential, and dynamic leaders, and it has always been a passion of mine to champion their impact on our culture on and off the court.”

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About the NBPA 

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

 The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.

 Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities, and organizations around the world that seek to improve the lives of those in need.

About THINK450

THINK450 is the innovation and partnership engine of the NBPA, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships. Together with its partners, THINK450 creates innovative ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations. For more information, visit