– Los Angeles Lakers Take Top Spot in Team Merchandise Sales –

– Nine All-Star 2026 Starters Named to Top-Selling NBA Jersey List  –

 – Nine of Top 10 Teams Are Featured in AWS NBA Rivals Week, Which Begins Tonight – 

NEW YORK, Jan. 20, 2026 – The National Basketball Association (NBA) and National Basketball Players Association today jointly announced that the Golden State Warriors’ Stephen Curry and the Los Angeles Lakers have secured the top spots on the NBA’s Top-Selling Jersey and Team Merchandise lists, respectively, based on NBAStore.com and Fanatics sales for the first half of the 2025-26 regular season. Curry ranks No. 1 at midseason for the fourth consecutive year (2023-26), and the Lakers remain atop the Team Merchandise list at the midpoint of the season after finishing No. 1 at the conclusion of the 2024-25 regular season.

Additional highlights include the following: 

• Nine players on the Top-Selling Jersey List – No. 1 Curry, No. 2 Luka Dončić of the Los Angeles Lakers, No. 3 Jalen Brunson of the New York Knicks, No. 4 Victor Wembanyama of the San Antonio Spurs, No. 7 Shai Gilgeous-Alexander of the Oklahoma City Thunder, No. 9 Nikola Jokić of the Denver Nuggets, No. 10 Tyrese Maxey of the Philadelphia 76ers, No. 13 Giannis Antetokounmpo of the Milwaukee Bucks and No. 14 Cade Cunningham of the Detroit Pistons – have been named starters for the 2026 NBA All-Star Game, which will feature a new U.S. vs. World format and take place on Sunday, Feb. 15 at Intuit Dome in Inglewood, Calif.
• Dallas Mavericks rookie Cooper Flagg (No. 11) and Cunningham (No. 14) make their debuts on the list. 
• Five international players appear among the top sellers: Dončić (Slovenia), Wembanyama (France), Gilgeous-Alexander (Canada), Jokić (Serbia) and Antetokounmpo (Greece).
• Brunson reaches a career-high No. 3 ranking after finishing last season at No. 5.

AWS NBA Rivals Week, which begins tonight on NBC/Peacock with Spurs vs. Houston Rockets (8 p.m. ET) and Lakers vs. Nuggets (10 p.m. ET) and continues through Saturday, Jan. 24, features 13 players and nine teams on the two lists.