Immersive fan shop, the NBPA Brotherhood DeliTM presented by Chase Freedom, and NBPA Speakeasy serving player-owned spirits throughout opening weekend, July 12-14 

NEW YORK (July 2, 2024) — The National Basketball Players Association (NBPA) today announces its return to Las Vegas, with a variety of player-centric activations throughout the opening weekend of NBA Summer League, giving basketball enthusiasts unparalleled access to a day-in-the-life of their favorite players, off the court. 

“The NBPA is thrilled to be returning to Las Vegas with our members for the pinnacle of off-season basketball – NBA Summer League,” said Josh Goodstadt, Chief Commercial Officer, THINK450. “From fashion and gaming to food and spirits, it is important that NBPA activations in Las Vegas capture our players’ love of the game in all facets of life, immersing fans in basketball culture, both on and off the court.” 

NBPA BROTHERHOOD DELITM PRESENTED BY CHASE FREEDOM: 

The NBPA Brotherhood Deli presented by Chase Freedom will once again return to the Thomas & Mack Center, in tandem with NBA 2K25 Summer League opening weekend, July 12-14, 2024. The event provides fans with their first opportunity to see NBA rookies on-court in action. 

The three-day pop up, which opens one hour before the first game each day, offers unique fan experiences powered by the 450+ current members of the NBPA. The NYC bodega-themed haven offers basketball enthusiasts space to connect with their favorite athletes’ off-court lifestyle, shop exclusive drops, and enjoy delicious food inspired by players’ deli favorites.  

Brands and designers available within the NBPA Brotherhood Deli include NBA 2K, Nobel x SLAM collab, IconiQ, NBPA Sanctuary and a limited-edition Sue Tsai-designed mini-basketball, curated in partnership with Chase Freedom. Ghetto Gastro will drop a collection of delicious toaster pastries, in limited-edition packaging featuring original art of NBPA members. 

Bleacher Report will also launch its latest Residency artist collab capsule at the deli. Artists behind each capsule, including COVL, Demit Omphroy, MADSTEEZ, Esther Wallace and Blue the Great, will make appearances at the NBPA Brotherhood Deli throughout the weekend.  

Fans can join a live taping of Hoops Tonight podcast with Jason Timpf presented by Chase Freedom and iHeart Media, the hit basketball podcast from The Volume. NBPA Brotherhood Deli patrons can also play NBA 2K24 for the chance to win free merch, attend daily happy hours and secure their spot at exclusive player appearances. Expected players include Jaime Jaquez Jr., Scoot Henderson, Dereck Lively and more. To check the daily NBPA Deli schedule, learn more about exclusive merchandise and register to attend, please visit Lu.ma/nbpabrotherhooddelivegas. Tickets to the Thomas & Mack Center are required for entry. 

Chase Freedom card members receive free VIP and priority access to player meet and greets and daily happy hours by registering in advance or scanning their card at the door. Card members will also receive exclusive merch designed in collaboration with Scoot Henderson, while supplies last, and 10 percent off select NBPA Brotherhood Deli merchandise purchased with their Chase Freedom card. Fans who are not card holders can still experience what it’s like to “cash back like a pro” when they play the Chase Freedom swipe to win game. Every swipe earns a free NBPA Brotherhood Deli prize.   

When fans shop with the NBPA Brotherhood Deli, they have the power to make the ultimate “assist” to give back effortlessly through an all-in-one donation platform, Change. Shoppers making purchases, both onsite and online, can “Change the Game” by adding a Free Throw ($1), Three-Point Play ($3) or Dime ($10) to their purchase at checkout. The “assist” goes directly to the NBPA Foundation, supporting vital community programs and helping to amplify the positive work of NBA players.  

Fans not able to make it to Las Vegas can still participate by exploring and shopping the NBPA Brotherhood Deli in the Metaverse at brotherhooddeli.world.  

NBPA SPEAKEASY AT ARIA RESORT & CASINO: 

The NBPA will also host a special player-inspired Speakeasy at Easy’s Cocktail Lounge inside ARIA Resort & Casino in Las Vegas on Saturday, July 13. The NBPA Speakeasy will feature player-owned spirits and specialty basketball-themed cocktails.  

Headlined by a “tiny stage” hip hop performance and featuring a set by DJ Trauma, the NBPA Speakeasy, open to current and former players, special guests and basketball luminaries, will be open from 7-10 p.m. PT. Space is limited; to purchase tickets in advance, please visit: Lu.ma/nbpabrotherhooddelivegas. 

MGM Resorts International and the NBPA have partnered to develop specialty cocktails featuring player-owned spirits. The menu will include unique cocktails like the “Golden State of Mind,” featuring Stephen Curry's Gentleman's Cut bourbon. As part of the collaboration, MGM Resorts will support the NBPA Speakeasy fundraiser, benefiting the NBPA Foundation, furthering the community and philanthropic efforts of NBA players across the world. 

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Media Contact: communications@nbpa.com  

About the NBPA:  

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally. 

The NBPA advocates on behalf of the best interests of all NBA players, including negotiating a collective bargaining agreement, filing grievances, administering benefit plans and programs, and counseling on developmental, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the for-profit subsidiary of the NBPA charged with managing the players’ group licensing rights. 

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to people, communities and organizations around the world that seek to improve the lives of those in need.