Presented by Chase Freedom, the NBPA Brotherhood Deli is an interactive fan pop-up shop that will be open to the public from February 16-19 at the Circle Centre Mall in Indianapolis during All-Star weekend

New York, NY, January 31, 2024 – The NBPA, through its partnership and innovation engine, THINK450, announced the debut of its NBPA Brotherhood Deli fan pop-up shop at All-Star weekend this year in Indianapolis. Presented by Chase Freedom, the NBPA Brotherhood Deli is an immersive retail experience that will be open to the public from February 16-19 at the Circle Centre Mall on the 2^nd floor (units E15-E16). First launched on the concourse of the Thomas & Mack Center in the summer of 2023, the NBPA's Brotherhood Deli pop-up shop gives fans an opportunity to shop and discover brands founded by, invested in, respected, or endorsed by NBPA members.

During All-Star weekend, the NBPA Brotherhood Deli will feature player appearances, daily happy hours, giveaways, and an all-new collection of limited-edition merchandise. As a free-to-enter experience, the NBPA Brotherhood Deli also provides a unique blend of shopping, entertainment, and community, allowing fans to get up close and personal with their favorite players and connect with the brands they love. 

As part of the NBPA Brotherhood Deli experience in Indianapolis, THINK450 will expand the shop with a hidden speakeasy. Accessible within the Brotherhood Deli pop-up shop, the speakeasy will host a Las’ Lap-curated cocktail experience and feature McCollum Heritage 91 Sparkling Blanc de Blancs. There will also be exclusive programming at this hidden speakeasy throughout the weekend, including a private preview, wellness sessions powered by Peloton, an NBPA Post Up conversation with Matt Barnes and special guests, and evening DJ sets.

"Our goal is to unite the basketball community in celebration of NBPA members and their passions off the court," said Que Gaskins, President of THINK450. "The NBPA Brotherhood Deli is more than a pop-up shop; it's truly a destination where the basketball community can come together in a welcoming environment and engage with our members in an authentic manner."

Key highlights of the NBPA Brotherhood Deli:

• NBPA Member Appearances: NBPA members will visit the Brotherhood Deli throughout All-Star weekend to connect and engage with fans.
• Daily Happy Hours: Food and beverage samples will be made available from a curated selection of brands championed by NBPA members, including  New York’s Chopped Cheese.
• Brotherhood Deli Prizes from Chase Freedom: Fans can experience what it feels like to "Cashback Like a Pro" when they play Chase Freedom's 'swipe to win' game to earn prizes. Chase Freedom Unlimited cardmembers can also use their card throughout the weekend to earn an unlimited 1.5% cash back on every purchase.
• Play NBA Infinite: At the NBPA Brotherhood Deli, fans will have an opportunity to get an exclusive first look at NBA Infinite, an officially licensed real-time PvP mobile basketball game.  
• Limited Edition Merchandise: Fans will have an opportunity to shop for exclusive and limited edition NBPA Brotherhood Deli merchandise, including custom hoodies, beanies, and apparel from the NBPA's previously players-only ‘The Sanctuary’ collection. 
  • First developed in 2022, ‘The Sanctuary’ is the NBPA’s offseason player performance retreat that has taken place in the region of Andalucía, Spain.
• Giveaways: Fans will have the chance to win exciting giveaways, including VIP access to the speakeasy within the Brotherhood Deli and more.
• Brotherhood Deli Speakeasy: From Friday (2/16) through Sunday (2/19), the speakeasy within the Brotherhood Deli will feature exclusive “Deli before Dawn” wellness programming powered by Peloton. The speakeasy will feature an NBPA Post Up conversation hosted by Matt Barnes and live DJ sets by DJ Trauma.

Access to the NBPA Brotherhood Deli and speakeasy is free, but space is limited. Fans who register to attend at https://nbpa.com/brotherhooddeli will have first access to the programming.

• Note - Attendees must be 21+ to enter the speakeasy within the Brotherhood Deli. 

Don't miss the chance to be part of this unique experience. Fans can follow the NBPA’s social media channels for updates, announcements, and behind-the-scenes content leading up to the Brotherhood Deli in Indianapolis.

In partnership with MeetKai, the NBPA is also offering fans an opportunity to visit The Brotherhood Deli in the metaverse beginning on February 15 at brotherhooddeli.world.

All media inquiries should be directed to communications@nbpa.com.

Media inquiries for Chase Freedom should be directed to Colton Moore (colton.moore@chase.com).

About the NBPA

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA's mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the for-profit subsidiary of the NBPA charged with managing the players' group licensing rights.

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities, and organizations around the world that seek to improve the lives of those in need.

About THINK450

THINK450 is the innovation and partnership engine of the NBPA, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships. Together with its partners, THINK450 creates original ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations. For more information, visit THINK450.com.

About Chase:

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.9 trillion and operations worldwide. Chase serves nearly 80 million consumers and nearly 6 million small businesses, with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, more than 15,000 ATMs, mobile, online and by phone. For more information, go to chase.com.